Category: 3. Conversion Rate Optimization

We’re all about increasing your online sales conversion by reducing cart/ basket abandonment. Here are all the insights and tips about Conversion Rate Optimzation (CRO)

A/B test case study: Single Page vs. Multi-Step Checkout

I came across an interesting case study by Get Elastic on the Official Vancouver 2010 Olympic Store. They originally had a long multi-step checkout, but created a new single-page checkout with all the options on a single page. With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50%… Read more »

Launch of One Step Checkout for Magento

Hello, and welcome to the blog of OneStepCheckout.com! After many months of developing our product, we are proud to officially launch it! Our product is simply: A better Magento Checkout We have been doing consultancy Magento work for the past two years – and has been involved in launching several dozen online stores, in addition… Read more »