Archive for the ‘Magento’ Category

Imagine 2016 Excellence Awards: OneStepCheckout is the experts’ choice

Friday, April 8th, 2016

Imagine 2016 Excellence Awards Finalists

Last week, the finalists to the Magento Imagine 2016 Excellence Awards were announced. These awards are recognizing individuals, companies and brands for their exceptional achievements across all facets of the highly competitive commerce arena. They represent great examples of innovation, outstanding customer experiences, beautiful design, and superior business acumen.

We are extremely proud to congratulate not one but two OneStepCheckout customers and their agencies for both being finalists in the “Best Commerce Launch” category:

1. The Discovery Store and their agency Pinpoint Designs

1. The Discovery Store and their agency Pinpoint Designs

The Discovery store is a UK based online shop where you can find quirky and unique gifts. Not just novelty items and gadgets but also trendy and stylish pieces. If you’re a shopaholic like some of our team members, beware! You might be tempted to buy the whole store!

After Pinpoint Designs rebuilt the whole site ground up, the site’s simpler layout resulted in an instant uplift in the number of page views per visit, and an 18% increase in average time on page, which translated into a substantial increase in overall sales. Organic sessions also increased by 53.17% after launch thanks to the implementation of effective technical SEO techniques, a complete overhaul of the site’s category structure and the execution of a pre-launch marketing campaign.

We are absolutely thrilled to enable the Discovery Store to turn those additional more engaged visits into more sales by reducing shopping cart abandonment and increasing conversion of this extra traffic.

2. Prolighting and their agency Krish TechnoLabs

2. Prolighting and their agency Krish TechnoLabs

Prolighting is a half-century-old business based in Brighton, Michigan, USA who started going online in 2003. They are providing solutions to replace or retrofit outdated and inefficient lighting such as HID. Their online selection is one of the largest – containing over 15,000 products from high quality manufacturers.

KrishTechnolabs’ challenge was to give a facelift to Prolighting and migrate it to Magento Enterprise platform so as to improve consumer experience along with stable back office operations. As a result, viewers are now staying longer on the site, viewing more pages per visit, converting at much higher rates leading to increased order values:

  • 48% Boost in conversion rate
  • 12% rise in average in order value
  • 28% rise in site visits
  • 20% bounce rate decrease

We are very glad we could help achieve such a great impact, reducing shopping cart abandonment to provide a better consumer experience and boost conversion to such extent. We are proud this lead the Magento Community to identify this project as one of the biggest launches of the year.
Both case studies are a strong testimonials of the outstanding quality of the OneStepCheckout extension that delivers on its promises. That’s why we are trusted by over 19,000 merchants of all sizes and shapes, as well as over 200 Magento consultancy companies worldwide, who confidently recommend us to their clients.

As such we want to congratulate again our two partner agencies and give them a little shout out:

Pinpoint DesignPinpoint Design is an award winning digital agency based in Yorkshire, in the center of the UK. They won the 2014 Best Agency for effectiveness at the prestigious RAR Digital awards, and they take great pride in their ability to deliver consistently excellent sites, solutions and strategies for clients from all over the world.


Krish TechnolabsKrish Technolabs is a full service eCommerce agency based in Ahmedabad, India, that goes to great lengths to provide the recipe that is necessary for success in the eCommerce world. With over 35 certified Magento developers and 250 Magento projects under their belt, Krish Technolabs is one of the biggest Magento consultancy company on the market, servicing a growing number of clients all over the world.

The winners of the Imagine 2016 Excellence Awards will be announced on stage during the conference taking place 11-14 April in Las Vegas.

Follow us on Twitter to see the results live!

With us, not all that happens in Vegas stays in Vegas. We want you to able to join the fun too!

Magento Imagine Commerce 2016 is bringing our people together too

Tuesday, March 29th, 2016

Imagine 2016


Hi everyone

The legendary Imagine 2016 Magento eCommerce conference is taking place in just two weeks and we’ve been preparing for this event. In fact we are the proud sponsors of the Day 2 Breakfast on April 12. Let us share with you our personal story and why this event is so unique and important for us at OneStepCheckout.

Meet for the very first time
What makes this event extremely special for us is that some of our OneStepcheckout team members will meet in person for the very first time!

As mentioned in Anton’s interview, our lead developer has been living and working in Tallinn, Estonia, for the last 6 years when the rest of the team is scattered between Oslo, the Norwegian west coast and London among others.
Just like you, our other Oslo based team members is very excited to learn from Anton’s unmatched experience and expertise about everything checkout related in the Magento world. Don’t be shy, pick his brain and tap into his 17,000 hours mastery of support and development of the OneStepCheckout extension. He’s very keen to share, like he has been sharing for all these years as a ninja contributor to the Magento community.

Thien Lan
Among our Oslo based team members you will also meet, sing with and dance with Thien Lan. As per our announcement earlier this year, she has been appointed to get to know your business better, to understand your needs and make sure we add exceptional value to you, your clients and the end user. Did we tell you she worked for 15 years client side? Make her feel welcome in her new Magento family! Thien Lan is also a keen food blogger, so you can share thoughts about the croissants and breakfast sandwiches we will be serving on the day and how to cook soft boiled eggs to perfection.

Asbjørn Johnsen, CEO OneStepCheckout

Asbjørn Johnsen, CEO OneStepCheckout

Last but not least, we are sending along Eskil, our Norwegian mascot. Did you know Norwegians are the second biggest coffee drinkers with 7.2kg per capita (1.98 cups a day)? And here’s a video of how they do it… Well Eskil, that’s not him in the video, is more on 2 liters per day… He is our operations manager, and he is working relentlessly to make sure our Day 2 breakfast is a memorable one. We value your beauty sleep and don’t want to get you out of bed for nothing right?

Greetings from Asbjørn
Asbjørn, our CEO that most of you have met during past event can’t make it this year but he told us his best Imagine stories including meeting Roy Rubin in person, and is sending his greetings. We hope we can create many more legendary moments this year!

Sponsoring breakfast at Imagine 2016 is our way to say ‘Thank you”.

As we are fast approaching our 20,000th order we look back and realize it couldn’t have been possible without:

  • Our clients: all the merchants out there who run an eCommerce site, no matter how big, small, anywhere in the world
  • Our trusted partners who help their clients improve their conversion rate and overall business performance by recommending our OneStepCheckout extension
  • Our affiliates who allow the long tail of eCommerce sites to have access to our product to reduce their shopping cart abandonment and improve their sales conversion
  • Magento Commerce company who made our existence possible and who we have supported in return for more than 5 years through the many organizational and ownership changes
  • Last but not least, the Magento Community who has been valuing our contribution and our unmatched expertise about checkout for Magento and all the compatibility cases associated to it

So come and celebrate over breakfast on Day 2: April 12 from 8am. Allow us to say thank you in person through Anton, Thien Lan and Eskil who will fill…

…you up with energy so you are off to an amazing Day 2 of the conference, ready to seize opportunities, strengthen relationships within the Community and enjoy the spectacular evening event!
…you in with the latest news about OneStepCheckout: our 4.5 version for M1, our plans for Magento 2 and what we can do for you and your clients
…your pockets with surprises! More on that to be revealed closer to the date so stay tuned and follow our journey on Twitter

Want to book some one-on-one time with us while you’re in Vegas? Simply drop us an email, or a message on Twitter or Facebook.

How checkout is changing with Magento 2? An interview with Anton Siniorg

Tuesday, February 16th, 2016

Hi everyone

Here is an interview of Anton Siniorg, our lead developer, where he explains in fairly simple terms what Magento 2.0 is about and what it means for the checkout function of online businesses.

OneStepCheckout and Magento 2

TL: Hi Anton, tell us a bit about yourself:

AS: I have been with OneStepCheckout from its early versions managing support, ongoing maintenance and the development of the extension.

We grew together with the whole Magento ecosystem, witnessing increasing adoption of the platform and evolution of features. That allowed us to very quickly reach thousands of clients all around the world. Over my five years at OneStepCheckout I’ve helped those clients reach their checkout goals and I have seen and learnt a lot, solved a lot of issues and had an opportunity to debug every possible Magento related issue.

Great thing with software is that it brings together a wide variety of people around the world. I was born and still live in Estonia and although it is a small place, a lot of IT innovation happens here.


TL: How did you become a developer?

An issue 2 1982 ZX Spectrum
(Photo: Bill Bertram – Own work, CC BY-SA 2.5)

AS: IT has been fascinating me since I was a kid. I have been dealing with web and e-com development over 18 years now. It was fun to grow with IT as when we were young, IT was very different and we were able to follow the great progress from ZX Spectrum (that you could program and save programs to tape). It was the era before the Internet hit the world and today every kid has a tablet in his pocket.

For me it took a serious turn while I was studying physics at university and suddenly had access to all modern resources. It blinded me and I used all my available time to play with programs, computers and learn the essentials. I ditched physics at some point when it was clear to me that I wouldn’t be a second Einstein, switched lanes and committed to law studies.

Then I got a position in a small IT company and started making websites (Netscape 3 was the most popular browser at this time). Seeing the trouble our clients had in both the legal and technical aspects trying to introduce e-commerce to their businesses, lead me to deal with all kinds of e-commerce platforms and services.

Even after I got my degree in law it was obvious for me that development and IT projects are the thing I like the most.

It all changed when Magento gained more popularity. Finally merchants had a more stable platform to support their e-commerce ventures and this platform was used all around the world. This was great for merchants as they could now hire experts from different parts of the world. Gone was the era were closed platforms locked merchants to certain vendors and no other team could to take over the site to develop it further or even provide simple support.

I instantly saw the opportunity, taught myself the Magento framework and learnt how to build extensions for it. Since this was the early days I got a lot of possibilities to play with the platform to solve any imaginable form of issues our clients had: migrate an old site to Magento, transform databases, integrate ERPs, whatever inventory systems they used, solve the bugs in platform and whatever the next challenge was. Looking for more global projects I found OneStepCheckout who offered me the opportunity to deal with an even greater variety of issues and clients around the world.


TL: What are your thoughts about Magento 2.0?

AS: With Magento 2.0, the community of merchants and developers enter a new era of possibilities. The platform has matured, it is no longer just a blind race for features and bug fixes. It’s more about stability and controlled growth. It’s not all flowers and peaches though as lot of learning is involved for both merchants and developers before they can get the benefits out of it.

Some see this as a new start for their businesses, a stable platform to begin with, some see the pain of managing the migration to support their existing businesses: technical hurdles, the pain of learning, the pain of making the same mistakes all over again.

The new platform has lot of advantages and brings a cleaner structure and well tested patterns and frameworks, it embraces new development processes and automation.

This version actually thinks about developers and is easier to manage than ever. But the flipside is that the community also has to raise the bar in terms of knowledge and skills, to manage the codebases, be more efficient and give more attention to code quality.

We have followed the Magento 2.0 evolution closely and we already see the potential to support merchant long-term platform strategies, both in terms of features it offers and in terms of maintaining a codebase, technical aspects.

As Magento 1 support will be phased out within 3 years, I strongly suggest to merchants out there to plan their next steps and evaluate Magento 2.0.


TL: How is native checkout changing with Magento 2.0?

AS: Magento 2.0 also changes the default experience on checkout. It is now cleaner and better structured but still hides a lot of information at first. So we can say that it changes and at the same time it does not change. The overall logic is the same and mostly UI and UX are different.

Checkout is critical part of any e-commerce site – where actual deal closing takes place – getting this right is very important for every merchant. My opinion is that even with Magento 2.0, checkout still needs a separate evaluation and measurement based on your e-commerce strategy.

You can’t just depend on defaults and there is a lot of room for improvement

Shopping cartTL: What value is OneStepCheckout adding?

AS: OneStepCheckout brings a different approach and tries to solve some pain points both for end-users and for merchants: shopping carts abandonment.

OneStepCheckout gives an overview of all related or possible costs at a glance. It makes it easier for online shoppers to fill out the form and displays updated totals each time shoppers want to change a parameter. By giving optimal choices for the shopper, merchants are valuing their customers’ time and shorten the path to order completion leading to increasing their sales conversion.

For merchants in different regions, checkout is a mix of costly problems. Starting from legal frameworks and data they need to record, to shipping agreements, payment gateways available in their region and all other functionalities or extensions they need to bring to this one important page. OneStepCheckout is the expert at solving these issues as we’ve been doing it for over 19,000 merchants over the last 6 years. We spend a lot of time integrating 3rd party extensions to make it work smoothly across the whole Magento ecosystem.

Together with Magento 2.0 we have built the new OneStepCheckout to respect all those aspects and restructured our codebase to support the new architecture from ground up while maintaining the ease of extending and adapting the extension to different checkout experience for different regions. With OneStepCheckout for Magento 2.0, we have set ourselves new goals on both usability for clients, developers and merchants.


TL: Why didn’t Magento build it in their native checkout?

AS: While obviously Magento team has the skills and resources to solve every little detail in some specific niche, the intent of Magento 2.0 is still to provide a strong platform for merchants to evolve with and build their business on. Dealing with the specificities of checkout in each region as well as the variety of extensions is just too broad and complex. This leaves room for the community to offer specialized services at all levels and that’s where we developed our expertise. Day in day out, all we do is to focus on checkout for Magento stores. We expect to learn very quickly from our experience building the best checkout process for Magento 2.0 and we will help enrich the documentation available to the community in this field.


TL: What is your piece of advice to Magento store owners out there?

AS: My first advice is to take the time to think about how Magento 2.0 can really serve your needs as a merchant in the long term. Although time is always short, we as merchants, developers and clients need to look at the bigger picture. Software is too complex and it’s easy to get lost in details, so I’d suggest for merchants to focus more on how to manage the process as whole. General knowledge on “code owning”, agile project management, why deployment should be automated, would allow a merchant to position themselves towards developers and better define their business needs. As a merchant you don’t have to know how to do everything yourself but you need to create a clear vision of what your business objectives are and find the best resources to get there.

As far as checkout is concerned you can trust us to handle all the complexity to make it work the way you want, beautifully.


TL: Thien-Lan Weber
AS: Anton Siniorg

One Step Checkout is growing and appointed a new Chief Marketing Officer

Friday, January 29th, 2016

Hi Everyone
This year has been really busy at One Step Checkout. So busy we even failed to wish you a Merry Christmas 2015 and thank you for your support and contribution allowing us to make our annual donation to Kiva charity. Thanks to our clients, resellers, affiliates we have now made 227 loans.

We are appointing a Chief Marketing Officer (CMO) who will bring best practices from leading global companies to take the company to the next step. This year she will be focusing on nurturing and further developing our relationships with our existing customers, distribution and industry partners but also translate our current achievement and reputation into a strong brand that will allow OneStepCheckout to acquire more customers, faster.

Who is she?
Thien-Lan Weber is an international marketer with 15 years experience with tier one companies such as Accenture, Clarins or Johnson and Johnson. She was born and raised in France and holds a Masters Degrees from HEC Paris School of Management.

Thien-Lan Weber

She joined the broader Magento ecosystem when she was recruited to build and grow the eBay brand in Australia in 2007. In 2010 she moved across to PayPal where she held several marketing positions and left in 2014 to bring her family back to Europe. After one year spent in Zürich, she finally settled down in Oslo where the grass is greener (when it’s not white) and where our company is based.

Fun facts about her? Her background is Vietnamese and her first name means “Heavenly Orchid”. She is also a proud mum of two young boys, enjoys karaoke and is a real foodie.

Please join us and welcome her to the Magento inner circle. She is looking forward to meeting many of you in person at upcoming industry events.

Don’t miss a thing and follow us the way you like it: Twitter, Facebook and LinkedIn..

New Responsive Demo

Wednesday, January 14th, 2015

Today we have launched our new responsive demo site! You can see it live on

The new demo features a screen size chooser, so you can actually click through the various sizes and it will automatically adjust the viewport to let you experience the checkout on a smaller device. We use the new default Magento theme (shipped in 1.9) which is actually responsive out of the box.

Let us know how you like the new responsive demo! Drop us an email at

OneStepCheckout brochure

Monday, November 12th, 2012

We wish you a peaceful christmas and a prosperous new year full of ecommerce!

Tuesday, December 20th, 2011

This year we have donated $1500 to Wikipedia, Free Software Foundation and Electronic Frontier Foundation. I addition we continue our involvment with KIVA, prividing micro loans to unique entrepreneurs around the globe, now counting 150 loans.


WikipediaThe WikiMedia foundation is responsible for running the top-ten internet property Wikipedia, as well as many other useful sites. Wikipedia is the worlds largest encyclopedia, with editors all over the world spending their free time to make information more available for everyone on the globe. We believe Wikipedia is an extremely important project, and it is also important to keep it free of commercial interests. That is why we have donated to them this year.

fsf-logoThe Free Software Foundation (FSF) is a non-profit that advocates free software ideals and works for adoption of free software and free media formats, as well as activist campaigns against threats to user freedom. We donated to the Free Software Foundation because we want to give back, as Magento itself is free software, and also big parts of the ecosystem around Magento is free software as well.

Electronic Frontier FoundationThe Electronic Frontier Foundation (EFF Europe) is a non-profit that spends all its time fighting for our rights on the internet! They were founded in 1990, and have since been defending us on free speech, privacy, innovation and consumer rights. EFF brings lawyers, policy analysts, activists and technologists together to defend our rights. We have donated to this organization because we consider the work they are doing extremely important, and it is essential to keep them up and running.

Micro loans – Just makes sense

kiva-logoThe sole purpose of OneStepCheckout is to reduce customer abandonment and increase conversions. Maximizing profits by simply adding technology. We also want to help entrepreneurs or “micro-preneurs” in the developing world, through lending for the sake of alleviating poverty.

Its not simply feeling good. The ecommerce industry is basically all about trading goods. We think it makes sense to lend a hand to others in the commerce industry in the developing world. At the end of the day it’s all about getting a customer to buy a product, either if you have a global online store with thousands of users every day or a simple kiosk shakein a local marketplace. We all need to start somewhere, and who knows; maybe in some years some of our micro lenders are ready to go online as well!

At One Step Checkout we allocate some of our proceeds to microfinance projects, in cooperation with KIVA, the world’s first peer-to-peer micro-lending website.

Plese have a look at our lender page:

We are happy that we can make these contributions to the community, and give back. We want to wish all our customers, partners and everbody else a marry christmas and a prosperous new year!

Thanks and regards, from everybody working with OneStepCheckout!

New features in version 4

Thursday, November 17th, 2011


We are proud to announce the release of OneStepCheckout version 4! The past couple of months have been spent on crunching out new features, and we have also spent a lot of resources into refactoring the existing code to make it more extendible and maintanable. We think the resulting product is great, and is eager to share it with you!

New features

Besides the refactored code, we want to single out:


With all the new features thas has been implemented the past couple of years, it was needed to do some cleanup in the backend code that handles processing of the order. The end result was that we completely deleted our existing “Checkout” block and replaced it with events/observers to achieve the same goal. This allows us to use more of Magento’s internal methods for saving quote data, which improves compabiilty with third party modules that affects the same part of the system.

This refactoring has ensured us that we are well fit for the future when it comes to compability with third party shipping and payment modules, and it should be much easier for third party module creators to make sure their module is compatible with ours. We have created a new wiki page that explains integrators how to be compatible with our module.

Order preview before confirmation

This is a feature we have received a lot of requests for. In both the dutch and german market, there are trust programs that require ecommerce shops to let the customer get a final review of his details before the order is placed. It works like this; once all details have been filled out, and the customer clicks “Place order”, a popup / overlay will display and show all the entered details – and let the user get one last look before finally clicking “Place order” again and sending the order.

Redirect to checkout automatically after adding to cart

A lot of Magento stores are focused on just one single product – for them it is often unecessary to let the customer even go to the “Cart” page, to check quantities and such. As we have received a lot of requests for it, it is now possible with just one setting change in administration to let the customer be redirected directly to the checkout after adding the product to the cart (customer clicks “Add to cart” from product page, next he sees is OneStepCheckout).

Improved GeoIP support

Using GeoIP to automatically detect and fill out the customers country and city will definitely help you to get more completed transactions. Using GeoIP technology to auto-detect country/city is a very popular feature, and we are happy to announce that it now has become even better. This feature have always been included in our Enterprise edition, but we are now offering this module under Standard and Professional license for €30.


  • Fixed Javascript validation for “Confirm password” fields
  • Improved Javascript popup displayment (login and terms box)
  • Language files are cleaned up and have all necessary translations

How can I get started?

If you are have an Enterprise license, or a Standard license that was purchased within the last 6 months, you will automatically have access to the latest version by logging in to our account area. Download it from there, and then follow our upgrade guide to upgrade your installation to the latest version.

If you don’t have a OneStepCheckout license, you need to purchase it from our website.

If you are a Standard licensee but your 6 months have expired, you can extend your access by 6 months for 50 EURO, or by 12 months for 75 EURO. You can also upgrade to Enterprise version for 395 EURO, this will give you lifetime access to the latest version, as well as free support and usage on unlimited domains.

OneStepCheckout version 4

Thursday, November 17th, 2011

OneStepCheckout is a checkout extension for the Magento ecommerce platform that has taken the community with storm. We launched the first version in fall 2009, and currently have over 5000 installations of OneStepCheckout in all possible Magento versions, everything from old Magento Community versions to brand fresh Magento Professional and Magento Enterprise 1.11 installs. OneStepCheckout has become the checkout module in the Magento ecosystem.

In the latest version we have gone through a major refactoring of all the code to improve compability with third party modules like shipping and payment modules, and also a lot more. We are proud to announce the most compatible checkout module for Magento!


Make it simple

OneStepCheckout simplifies the checkout process of your Magento store. Checking out is often the most complicated part of placing an order online, and many users end up abandoning their order. Some customers will be motivated enough to purchase regardless of how difficult it is – but others will be lost due to checkout complexity. OneStepCheckout greatly simplifies this process, leading to an increase in sales.

six-to-oneKey features in OneStepCheckout

OneStepCheckout is all about reducing customer abandonment and increasing conversions. Our module comes packed with a ton of features. You reduce checkout steps from six to one, simplify the process completely, avoid confusing customer with questions about registration. Simply provide a better checkout experience.

Here are the key features in OneStepCheckout

  • Disable unwanted fields like zip, city, state, country, zipcode and more
  • Show popup window to let customers confirm their details
  • Set default values for fields like zip, city, state, country and zipcode
  • Redirect customers to checkout automatically after adding product to cart
  • Separate housenumber from street address
  • Rearrange the order of the fields to match your country/region
  • Super easy installation process – just upload files and you are done
  • Set a default shipping and payment method
  • Enable checkbox for subscribing newsletter and approving terms
  • Change title and description from backend interface
  • Auto-update prices, totals, taxes and more when customer changes country / shipping / payment
  • Possibility to hide shipping and payment method options
  • Supports many different registration setups – read more
  • Fully compatible with Magento Professional and Magento Enterprise features
  • Auto-detect users country with GeoIP technology
  • Allow customer to enter gift message for the order
  • Allow customer to enter coupon codes directly in the checkout
  • Allow customer to enter a comment for the order
  • “How did you hear about us” feature to allow customer to choose referrer
  • Allow customer to add further products to cart while in checkout – eg: Rush fee, Gift wrap

Our Magento module is very easy to install, and follows the module development guidelines set out by Magento. The software is delivered as a ZIP file (you can download it from our download area) and it can be uploaded directly to your Magento installation. Also, the source code is not encrypted in any way, so you are free to make changes as you desire.

General product information

OneStepCheckout is developed like any regular Magento extension and follows the Magento module guidelines. It does not override any core classes or templates, which makes it unlikely to come into conflict with other modules. Installation is as easy as uploading the contents of the ZIP file to your Magento installation, and the rest will be done from the administration interface. Also, the module will not overwrite any files, just add new ones.

OneStepCheckout is thoroughly tested on all Magento editions and versions. Our module is also tested in all modern browsers. The source code is not encrypted in any way, so it is fully possible to make customizations as you desire.

New promo video

Wednesday, October 5th, 2011

We have created a new promo video that we wanted to show you: