Tag: a/b test case

A/B test case study: Single Page vs. Multi-Step Checkout

I came across an interesting case study by Get Elastic on the Official Vancouver 2010 Olympic Store. They originally had a long multi-step checkout, but created a new single-page checkout with all the options on a single page. With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50%… Read more »