Tag: Case Study

Father’s Day as a key retail moment?

Lamborghini

To help smooth out seasonality and in particular the massive Christmas peak, retailers are making the most of all the retails occasions they can: Valentine’s Day, Mother’s Day, all the public holidays in the US, mid season sales, Resort collections for high end fashion etc… The Australians have cleverly come up with the End of Financial Year Sales (EOFY). Their fiscal year ends 30th June (Aussies always have to be a bit different right?) and it’s a great excuse to have massive sales and report as much revenue as you can on this side of the year. Read more »

Case study: 169% increase in conversions after changing to OneStepCheckout

One of our irish clients recently performed a study of checkout conversions before and after installing OneStepCheckout for their online store www.thecorkscrew.ie. They setup Google Analytics goals with funnels to see how many got lost in the checkout process.  They monitored this for a week before installing OneStepCheckout and a week after. Here are the… Read more »