Tag: Marketing

Magento eCommerce Case Study: How to Differentiate and Win in the Food Market

eCommerce to WIN in the Food and Beverage Market

Our article was first published on 10th October 2016 on E-Commerce Nation, the #1 eCommerce Global Community. Here’s a comprehensive case study about how Pulsin won in the Food/CPG/ FMCG market both with a clever strategy and product positioning and a flawless execution, especially with the implementation of innovative functionalities on their Magento eCommerce store.  Read more »

Father’s Day as a key retail moment?

Lamborghini

To help smooth out seasonality and in particular the massive Christmas peak, retailers are making the most of all the retails occasions they can: Valentine’s Day, Mother’s Day, all the public holidays in the US, mid season sales, Resort collections for high end fashion etc… The Australians have cleverly come up with the End of Financial Year Sales (EOFY). Their fiscal year ends 30th June (Aussies always have to be a bit different right?) and it’s a great excuse to have massive sales and report as much revenue as you can on this side of the year. Read more »

Reducing friction and growing your customer lifetime value – New Partnership Announcement

We met Windsor Circle just over two months ago at the Magento Imagine 2016 conference in Las Vegas and we immediately clicked (pun intended). Not just because of their green pants matching our ginormous green button. Not just because they are super fun and did the first flash mob at IRCE16. We clicked because they understand online stores’ business needs. Windsor Circle are big believers in a frictionless experience for merchants and their customers to enable engagement and love with brands. That’s why they’ve developed the easiest ‘push-button’ experience for digital marketers to create the most complex, data-driven, personalized campaigns. Read more »