Tag: single page checkout

The first ever Magento Meet up in Dubai UAE

magento-meet-up-dubai

eCommerce growth in Dubai eCommerce is expected to reach $10 billion by 2018 in the United Arab Emirates (UAE) according to Sarwant Singh, Senior partner and head of visionary innovation group at Frost& Sullivan and $20 billion in theĀ Gulf Cooperation Council (GCC) according to AT Kearney. What’s more impressive is that the eCommerce market grew… Read more »

A/B test case study: Single Page vs. Multi-Step Checkout

I came across an interesting case study by Get Elastic on the Official Vancouver 2010 Olympic Store. They originally had a long multi-step checkout, but created a new single-page checkout with all the options on a single page. With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50%… Read more »