Category: 05. Conversion Rate Optimization

We’re all about increasing your online sales conversion by reducing cart/ basket abandonment. Here are all the insights and tips about Conversion Rate Optimzation (CRO)

Magento eCommerce Case Study: How to Differentiate and Win in the Food Market

eCommerce to WIN in the Food and Beverage Market

Publication Date: 10th October 2016 | E-Commerce Nation, the #1 eCommerce Global Community features OneStepCheckout’s comprehensive case study about how Pulsin won in the Food/CPG/ FMCG market. The key success factors include the combination of a clever strategy and product positioning targeting the growing Health segment and a flawless execution to maximise online sales, AOV, purchasing frequency and conversion in their Magento eCommerce store.  Read more »

Reducing friction and growing your customer lifetime value – New Partnership Announcement

We met Windsor Circle just over two months ago at the Magento Imagine 2016 conference in Las Vegas and we immediately clicked (pun intended). Not just because of their green pants matching our ginormous green button. Not just because they are super fun and did the first flash mob at IRCE16. We clicked because they understand online stores’ business needs. Windsor Circle are big believers in a frictionless experience for merchants and their customers to enable engagement and love with brands. That’s why they’ve developed the easiest ‘push-button’ experience for digital marketers to create the most complex, data-driven, personalized campaigns. Read more »

New promo video

We have created a new promo video that we wanted to show you:

OneStepCheckout brochure

Here is a OneStepCheckout brochure/pamphlet. Click on the picture below and browse through the 4-pager:

Case study: 169% increase in conversions after changing to OneStepCheckout

One of our irish clients recently performed a study of checkout conversions before and after installing OneStepCheckout for their online store www.thecorkscrew.ie. They setup Google Analytics goals with funnels to see how many got lost in the checkout process.  They monitored this for a week before installing OneStepCheckout and a week after. Here are the… Read more »

A/B test case study: Single Page vs. Multi-Step Checkout

I came across an interesting case study by Get Elastic on the Official Vancouver 2010 Olympic Store. They originally had a long multi-step checkout, but created a new single-page checkout with all the options on a single page. With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50%… Read more »