Reducing friction and growing your customer lifetime value – New Partnership Announcement

We met Windsor Circle just over two months ago at the Magento Imagine 2016 conference in Las Vegas and we immediately clicked (pun intended). Not just because of their green pants matching our ginormous green button. Not just because they are super fun and did the first flash mob at IRCE16. We clicked because they understand online stores’ business needs. Windsor Circle are big believers in a frictionless experience for merchants and their customers to enable engagement and love with brands. That’s why they’ve developed the easiest ‘push-button’ experience for digital marketers to create the most complex, data-driven, personalized campaigns.

We clicked because we both know that nothing is more important for our brands than reducing friction at the time of purchase (checkout). At Windsor Circle they go way beyond your classic Cart Abandonment recovery solutions. Check out their Anti-gaming Technology. That’s a very smart way to retain your retailer’s margin when everyone else is training customers to cheat the system!

We clicked because we both dive deep into our respective expertise to create something powerful, yet very simple to use for merchants. We let online businesses focus on the “what” and we cover the “how”. Windsor Circle help retailers grow customer lifetime value and increase customer retention. They offer a Predictive Lifecycle and Retention Marketing platform that integrates with your email service provider. Their clients see an average of 10x ROI and 17% lift in retention rates after 12 months.

Now that you’ve maximised your checkout conversion, and plugged the biggest hole in the online sales leaky funnel, the next step is to go back up along the funnel and look at what the Windsor Circle product suite can do for you.

Discover Windsor Circle’s magic in 90 seconds.

Thien-Lan WeberAbout Thien-Lan Weber

Thien-Lan is the Chief Marketing Officer at OneStepCheckout. She's a Marketing expert with 20 years experience across Europe and Asia Pacific including Accenture, Clarins, Johnson & Johnson, eBay and PayPal.

Thien-Lan loves connecting people and helping retailers get the most out of eCommerce. As such, she recently joined the board of ExtDN (Extension Developer Network).

She grew up in Paris, holds a Master of Science in Management from HEC Paris and is back to France after 16 years living in different parts of the worlds, the latest destination being Oslo where she joined OneStepCheckout.