Magento 2 showcase: 13 US- based online stores

US Magento 2 stores using OneStepCheckout

The US has always been a top market for Magento. According to BuiltWith, as of April 2020, the US account for over a third of all the Magento 2 installations with a penetration of approx 13,000 out of 32,000.

By popular demand, here is a showcase of some of OneStepCheckout’s most popular US customers. Most of these retailers are Omnichannel i.e. with physical stores or showrooms and an eCommerce website.

Our selection covers American stores that operate both Direct to Consumers (B2C) and Business to Business (B2B), in verticals such as apparel, home and gardens, toys and hobbies, food and beverage, health and beauty, video games, electronics and accessories and more…

Vertical: Apparel| Clothing | Fashion

1. Everlast

Agency: Plumtree Group based in Chicago

Everlast is a worldwide leader in boxing equipment since 1920, and more widely fitness equipment today. The company is headquartered in New York City and its products are sold in over 75 countries.

The Sports Apparel market is a high growth segment of the Fashion and Clothing vertical with a predicted CAGR of 5.1% between 2018 and 2026 to reach almost USD 250 Billion then. (source: Allied Market Research)

Everlast homepage


Strong branding, vibrant high res visual and an interesting Glove Finder functionality: it asks you a series of questions about your level, type of practice and style preference so as to narrow down the right selection of boxing gloves for you. Simple yet effective.

Everlast Checkout

Everlast Checkout is minimalist with no distraction and just a few options to choose from so as to not overwhelm their customers.

2. Babycottons

Babycottons was born in 1999 from a strong desire to maintain a natural bond between babies and their surroundings. In that spirit, the brand offers clothing for babies and toddles with classic design made of the best cotton in the world: Pima cotton from Northern Peru. Today they have over 15 physical stores across the US, Peru and Argentina.

Babycottons homepage

Babycottons checkout

Babycottons Checkout powered by OneStepCheckout for Magento 2

In this checkout you can apply a discount code, apply a gift card and pick gift options such as wrapping paper and leave a note.

What’s more? An accessibility menu button, powered by userway.org.

Vertical: Home and Garden | Home ware | Furniture | Flatware

3. Groms

Agency: Bemeir based in Brooklyn

Groms is a high end furniture company based in New York City founded in 2017. It offer decor items, lighting as well as bigger items to create the most stylish living rooms and bedrooms.

Groms homepage

Groms Interactive Showroom

Once you click on “Explore Interactive Showroom” button on the homepage, you can choose from three styles: Uptown, Downtown and the Hamptons. Then for each style you can choose from a dozen of rooms mainly living rooms or bedrooms. Once you’re in a room, you are shown an appealing high quality picture complemented by the list of products that make that particular look including picture, description and price.

Groms interactive showroom Magento 2

Groms Checkout

Groms Checkout powered by OneStepCheckout for Magento 2

Here, OneStepCheckout has been customized so that the payment method options are displayed below the address section. A trust factor badge, the “30 day satisfaction guarantee” icon is placed right above the “order” button to further improve checkout conversion.

4. Noritake

Agency: Plumtree Group based in Chicago

Noritake is a tableware and technology company headquarted in Nagoya, Japan. Their china products are distributed through various retail chains such as Bed Bath and Beyond, Macy’s, Bloomingdales or Wayfair. Their eCommerce website was developed by their US entity based in New Jersey and covers key markets such as Japan, China, Germany and Australia.

Noritake homepage

Interesting to notice how their homepage is driving visitors directly to BedBathandBeyond.com online store to purchase their exclusive collection. This is typical of manufacturer vs. retailer relationships as manufacturers were not used to selling direct to consumers and had to go through retailers, until eCommerce allowed them to do so.

Noritake Gift Registry

Noritake integrated myregistry.com to their Magento 2 store to allow visitors to create a gift registry or donate to one.

Noritake Checkout

Noritake Checkout powered by OneStepCheckout for Magento 2


Vertical: Food and Beverage

5. Bear Creek Smokehouse

Agency: Dryden Labs based in San Antonio

Bear Creek Smokehouse is an award winning business selling premium quality smoked pork, beef and poultry since 1943. They are based in Marshall, Texas.

Bear Creek homepage

Bear creek smokehouse Magento 2

Right on the homepage we can feel the family and Texan spirit with a beautiful shot featuring three generations. In addition to the top navigation menu, a secondary menu allows to shop by categories. Not just food but also apparel, mugs and kitchen accessories, cookbooks and gift cards.

Bear Creek’s Checkout

Bear Creek Smokehouse Checkout powered by OneStepCheckout for Magento 2

Vertical: Health |Hair | Beauty

6. Hottools

Helen of Troy (HOT) was founded in Texas in 1968. Since then it has evolved, trading on the NASDAQ in 1974 and now making over USD 1.5Bn in sales and employing over 1,500 people. The company grows through acquisitions and their portfolio of brands includes Braun, Vicks, Hydro flask and Revlon hair tools.

The Hottools Magento 2 store is aiming at selling professional styling tools to both consumers and hairstylists.

Hottools home page

Social media is today a force to reckon with in the Fashion and Beauty sector. As such, Hottools features their social media account and hashtag on their homepage carousel as well as a feed of their Instagram pictures further down the front page.

Hottools Checkout

Hottools Checkout powered by OneStepCheckout for Magento 2

7. Planet Beauty

Planet Beauty was founded in 1992 in Newport, California to sell premium cosmetics i.e. make up, skincare, haircare. Today they they stock over 20,000 SKUs including well known brands such as Redken, Paul Mitchell, Moroccan Oil, L’Occitane, Goldwell, Bare Mineral, Essie, Dermalogica, American Crew and so many more! Their footprint spans across 40 physical stores in California, where the emphasis is put on customer service and more specifically education with beauty consultants and make-up artists.

Planet Beauty homepage

What caught our eye is PB Rewards, their loyalty program.

Planet Beauty Checkout

Planet Beauty Checkout Magento 2 OneStepCheckout

On this checkout page, you can pay with Amazon Pay, PayPal, Credit Card or Gift Card.

Vertical: Electronics and accessories

8. Zagg

Zagg is a Utah based company publicly traded on the NASDAQ. They mainly sell protective covers for mobile phones, tablets, keyboards and other consumer electronic product. Their most popular brand is Invisible Shield.

Zagg homepage


Zagg Checkout

Zagg.com checkout powered by OneStepCheckout for Magento 2

This checkout interface is interesting as it looks like Magento 2 native checkout with a progress bar at the top.

While Magento 2 default checkout progress bar shows: Shipping ->Review & Payment, Zagg choose to show Cart -> Checkout -> Thank you. Their middle step, Checkout, includes both the shipping and payment steps and is powered by OneStepCheckout.

The other point to notice is how Zagg is displaying all the steps on one single page but on two columns, just like Groms above. One column for all the details and one with the order total, visible and dynamically updated at all times.

Vertical: Stationary | Party supplies

9. Big Dot of Happiness

Big Dot of Happiness was created in 1999 by a stay-at-home mom who found that her specific talent was to create very special things for people around her. Their aim has always been to create ” goose bumps” moments by combining quality and fun.

Today the company is based in Wisconsin and their products are sold on Amazon, Walmart and Etsy to name a few. Sherri, their co-founder is a regular speaker at Entrepreneur events, and her branded products have been appearing in many TV shows (Fuller House, Discovery Channel) and celebrity events (J. Lo’s baby shower, Hilary Duff’s bridal shower).

Big Dot of Happiness homepage

Big Dot of Happiness Magento 2 homepage

Big Dot of Happiness Checkout

In line with their branding, they added a nice tagline: “Happiness is on its way!” as well as an order comment box, as customer service and personalized responses are at the core of everything they do.

Big Dot of Happiness Checkout powered by OneStepCheckout for Magento 2

Vertical: Hobbies and Toys

10. Ellusionist

Ellusionist was founded on January 1st, 2001.

Brad Christian, the founder and CEO, set the objective to teach magic tricks in the most effective way, through online training. And it worked! Today, his community is 60,000 members strong with people from around the world participating on the Ellusionist’s forums, making it the largest online magic forum on the net.

Today the company has 12 staff with clever and edgy profiles and also do wholesale.

Ellusionist homepage

First thing on the homepage you can see that this store sells physical goods such as card decks or magic kits but also digital downloads.

Ellusionist Product Page

What’s noticeable in this store is the length and richness of their product pages. They are not just describing the content of the product. In fact, that comes at the very bottom of the page. Here is the magic recipe of what the team added to their product pages to maximize conversion:

  • Big high resolution product image
  • 90 money back guarantee
  • Number of reviews and Facebook likes
  • Customer insight i.e. what you might think and prevent you from buying
  • Number of customers who bought the product
  • Testimonials
  • Product emotional benefits: what Ellusionist wants you to think, feel and do i.e. “You’ll never be called boring again”
  • Product functional benefit: what you will learn with the kit i.e. learn how to unlock code to any phone
  • Who it is for i.e. beginners, no previous experience needed
  • Videos of the reaction you will drive with your trick
  • Product description i.e. content of the kit but not all as some component need to stay secret
  • Monetary benefits i.e. get free drinks with your tricks

But wait there’s more!

  • Info about your teacher
  • Video of your teacher
  • Detailed customer reviews

And when your product page is so long, you need to make your “Buy now” button/ banner sticky so it’s accessible at anytime.

Ellusionist Checkout

All these efforts would go to waste if visitors abandoned their carts after finally being convinced to purchase a product. So on the cart page, the store offers to checkout with PayPal Express or Amazon Pay. Then if visitors want to pay with credit card, they land on our OneStepCheckout page.

Ellusionist Checkout powered by OneStepCheckout for Magento 2

11. Arcade Classics

Want some cool retro arcade machine at home for your office? Arcade Classics offers just that. In business for almost 40 years, the company is a leader in the industry with 12 locations across the US and 4 in Canada.

Arcade Classics homepage

Arcade Classics Magento 2 store homepage

Their product page features monthly installments powered by Klarna, that is offered again at checkout

Arcane Classics Checkout

Arcane Classics Checkout with OneStepCheckout for Magento 2
The store provide their phone and opening hours right at Checkout


Like what you see? Read more about OneStepCheckout for Magento 2

US Based Magento 2 BtoB stores

B2B eCommerce is forecast to become bigger than B2C by 2020 and to be the largest area of growth between 2020 and 2025 according to Forbes. In that field, Magento has been a leader and keeps developing and improving products to meet the needs of their B2B customers and prospects. Here are a few examples for you:

12. McDonald Paper

McDonald Paper has been a reliable supplier in the hospitality industry for over 20 years. They service the greater New York area with a showroom in Brooklyn. They offer a wide range of products with over 20,000 SKUs and their brand positioning is to guarantee the lowest price coupled with the best service.

McDonald Paper homepage

Their homepage adapts rapidly to situations. Indeed their carousel is now promoting sanitizing products as well as take away supplies, as a response to the COVID-19 crisis and health recommendations.

McDonald Paper Checkout

McDonald Paper Checkout powered by OneStepCheckout for Magento 2

Their checkout page easily lets customers continue as guest or create an account in flow.

13. Industrial Safety

Industrial Safety is a company based in Connecticut with warehouses across the country. They are a leading distributor of safety supplies and other solutions to businesses, government and education. They are a full service government contractor and a preferred fulfillment partner to Fortune 500 clients.

Industrial Safety homepage

The online store showcases the recognizable brands they offer such as 3M, Honeywell and others.

Industrial Safety Checkout

Industrial Safety Checkout powered by OneStepCheckout for Magento 2

Because it’s B2B, the checkout by default unticks the “same as shipping address” box and displays all the billing address fields.

Note that “Purchase Order” is added as one of the payment methods, to align with their clients’ procurement processes.

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Thien-Lan WeberAbout Thien-Lan Weber

Thien-Lan is the Chief Marketing Officer at OneStepCheckout. She's a Marketing expert with 20 years experience across Europe and Asia Pacific including Accenture, Clarins, Johnson & Johnson, eBay and PayPal.

Thien-Lan loves connecting people and helping retailers get the most out of eCommerce. As such, she recently joined the board of ExtDN (Extension Developer Network).

She grew up in Paris, holds a Master of Science in Management from HEC Paris and is back to France after 16 years living in different parts of the worlds, the latest destination being Oslo where she joined OneStepCheckout.