Tag: a/b test case

Case study: 169% increase in conversions after changing to OneStepCheckout

One of our irish clients recently performed a study of checkout conversions before and after installing OneStepCheckout for their online store www.thecorkscrew.ie. They setup Google Analytics goals with funnels to see how many got lost in the checkout process.¬† They monitored this for a week before installing OneStepCheckout and a week after. Here are the… Read more »

A/B test case study: Single Page vs. Multi-Step Checkout

I came across an interesting case study by Get Elastic on the Official Vancouver 2010 Olympic Store. They originally had a long multi-step checkout, but created a new single-page checkout with all the options on a single page. With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50%… Read more »