Tag: Cart abandonment

Magento eCommerce Case Study: How to Differentiate and Win in the Food Market

eCommerce to WIN in the Food and Beverage Market

Publication Date: 10th October 2016 | E-Commerce Nation, the #1 eCommerce Global Community features OneStepCheckout’s comprehensive case study about how Pulsin won in the Food/CPG/ FMCG market. The key success factors include the combination of a clever strategy and product positioning targeting the growing Health segment and a flawless execution to maximise online sales, AOV, purchasing frequency and conversion in their Magento eCommerce store.  Read more »

Magento’s debut in Dubai UAE, why is it worth investing in GCC?

magento-meet-up-dubai

eCommerce growth in Dubai eCommerce is expected to reach $10 billion by 2018 in the United Arab Emirates (UAE) according to Sarwant Singh, Senior partner and head of visionary innovation group at Frost& Sullivan and $20 billion in the Gulf Cooperation Council (GCC) according to AT Kearney. What’s more impressive is that the eCommerce market grew… Read more »

Case study: 169% increase in conversions after changing to OneStepCheckout

One of our irish clients recently performed a study of checkout conversions before and after installing OneStepCheckout for their online store www.thecorkscrew.ie. They setup Google Analytics goals with funnels to see how many got lost in the checkout process.  They monitored this for a week before installing OneStepCheckout and a week after. Here are the… Read more »

A/B test case study: Single Page vs. Multi-Step Checkout

I came across an interesting case study by Get Elastic on the Official Vancouver 2010 Olympic Store. They originally had a long multi-step checkout, but created a new single-page checkout with all the options on a single page. With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50%… Read more »