Influencer Marketing is an increasingly popular way for brands to provide quality content and authenticity to their target audiences. It relies on the Influencer’s credibility on a specific topic as well as it audience size, social following and engagement rate. Get inspiration from Magento stores have done it and much more insights to boost your business! Read more »
Springbot is the first guest of 2017 on OneStepCheckout’s blog sharing tips about how to increase customer lifetime value from customers recently acquired over the holidays. Happy New Year. Read more »
Publication Date: 10th October 2016 | E-Commerce Nation, the #1 eCommerce Global Community features OneStepCheckout’s comprehensive case study about how Pulsin won in the Food/CPG/ FMCG market. The key success factors include the combination of a clever strategy and product positioning targeting the growing Health segment and a flawless execution to maximise online sales, AOV, purchasing frequency and conversion in their Magento eCommerce store. Read more »
To help smooth out seasonality and in particular the massive Christmas peak, retailers are making the most of all the retails occasions they can: Valentine’s Day, Mother’s Day, all the public holidays in the US, mid season sales, Resort collections for high end fashion etc… The Australians have cleverly come up with the End of Financial Year Sales (EOFY). Their fiscal year ends 30th June (Aussies always have to be a bit different right?) and it’s a great excuse to have massive sales and report as much revenue as you can on this side of the year. Read more »
We met Windsor Circle just over two months ago at the Magento Imagine 2016 conference in Las Vegas and we immediately clicked (pun intended). Not just because of their green pants matching our ginormous green button. Not just because they are super fun and did the first flash mob at IRCE16. We clicked because they understand online stores’ business needs. Windsor Circle are big believers in a frictionless experience for merchants and their customers to enable engagement and love with brands. That’s why they’ve developed the easiest ‘push-button’ experience for digital marketers to create the most complex, data-driven, personalized campaigns. Read more »
