Author: Thien-Lan Weber

Thien-Lan is the Chief Marketing Officer at OneStepCheckout. She's a Marketing expert with 20 years experience across Europe and Asia Pacific including Accenture, Clarins, Johnson & Johnson, eBay and PayPal. Thien-Lan loves connecting people and helping retailers get the most out of eCommerce. As such, she recently joined the board of ExtDN (Extension Developer Network). She grew up in Paris, holds a Master of Science in Management from HEC Paris and is back to France after 16 years living in different parts of the worlds, the latest destination being Oslo where she joined OneStepCheckout.

Magento eCommerce Case Study: How to Differentiate and Win in the Food Market

eCommerce to WIN in the Food and Beverage Market

Publication Date: 10th October 2016 | E-Commerce Nation, the #1 eCommerce Global Community features OneStepCheckout’s comprehensive case study about how Pulsin won in the Food/CPG/ FMCG market. The key success factors include the combination of a clever strategy and product positioning targeting the growing Health segment and a flawless execution to maximise online sales, AOV, purchasing frequency and conversion in their Magento eCommerce store.  Read more »

Magento’s debut in Dubai UAE, why is it worth investing in GCC?

magento-meet-up-dubai

eCommerce growth in Dubai eCommerce is expected to reach $10 billion by 2018 in the United Arab Emirates (UAE) according to Sarwant Singh, Senior partner and head of visionary innovation group at Frost& Sullivan and $20 billion in the Gulf Cooperation Council (GCC) according to AT Kearney. What’s more impressive is that the eCommerce market grew… Read more »

Le guide Magento du Salon E-Commerce Paris, porte de Versailles 12-14 Septembre 2016

Le guide Magento du salon E-Commerce Paris

Bonjour! Et voilà mon deuxième article en français, dédié au Salon E-Commerce Paris regroupant cette année plus de 50,000 visiteurs et 1,000 exposants sur près de 28,000m2. Ayant commencé à travailler chez OneStepCheckout en Novembre 2015, E-Commerce Paris est mon troisième salon professionnel après Magento Imagine à Las Vegas en Avril 2016 dont nous avons… Read more »

Father’s Day as a key retail moment?

Lamborghini

To help smooth out seasonality and in particular the massive Christmas peak, retailers are making the most of all the retails occasions they can: Valentine’s Day, Mother’s Day, all the public holidays in the US, mid season sales, Resort collections for high end fashion etc… The Australians have cleverly come up with the End of Financial Year Sales (EOFY). Their fiscal year ends 30th June (Aussies always have to be a bit different right?) and it’s a great excuse to have massive sales and report as much revenue as you can on this side of the year. Read more »